Video marketing is a necessary companion to any serious marketing campaign. It has the ability to transform static and unattractive conventional advertising styles into action orientated presentations. In the fast moving and ever evolving world of today, people are looking for more ways to get the attention of the market and likewise customers want to be enticed with exciting presentations that delight their minds.
Video marketing has been confirmed to be one of the most useful tools in being able to successfully achieve the presence your products or services need in order to be clearly recognizable; it’s simply consistency in branding.
Video marketing speaks to an individual the way no other form of advertising can. It is able to create the apparent desire and need in the individual for something they actually may not even know about.
Scientific research has shown a meaningful increase in value of a product or service when it is visually exposed to the target audience. This is instantly taken to a whole other level, which ultimately creates the perception of more value on the products for the viewers.
Video marketing is increasing growing as a popular tool to reach out to a larger target audience. People seek out these types of information marketing to help them find answers to their questions, or show them how to do something.
The use of video for Internet Marketing as well as offline businesses presents the most powerful way of reaching the target audience. More and more viewers browsing Internet are making purchasing decision based on the video marketing tool they have come in contact with. So it could be said that video marketing online is no longer an option but a very real and vital necessity.
Video sharing has become so important, that YouTube is now the second most used search engine after Google – it averages 4 billion hits each day. Just think how often have you gone to search on YouTube. Or even when searching in Google, the first choices are YouTube videos. After the Google Panda update, websites with lots of video content were assigned higher positions by Google.
According to comScore, which measures online engagement and use, stated that 45.4% of Internet users view at least one video online over the course of a month. They also found that the average user is exposed to an average of 32.2 videos each month. There are over a 100 million Internet users who view online videos each day. Yes, many of those are watching the latest viral video, but many of them are looking for advice on how to do something, for a specific product or service.
75% of surveyed executives told Forbes that they watch work-related videos on business websites at least once a week. On average, a person spends 50 seconds browsing a page online, but add a video and the time jumps to reported 360 seconds.
Thanks to available technology to create and edit videos, anyone can do and should be using it to enhance their marketing. And even though the video quality you post online is very important and shouldn’t be overlooked, it’s even more important to simply “do”. Be proactive in your online business, use video marketing and post a video today.