Bad Links Will Damage Your Website’s Rating


Bad Links: Avoid Bad Inside And Outside Links

Links, links and more links! We all need more of them. But before you plaster your web pages full of hyperlinks, first consider quality verses quantity.

There are 2 main types of links you can use inside of your website – internal and external. Internal links point to another section of the same website or a web page. For example, an anchor link can take you to another place within the same web page. External links will take visitors to another website, away from your page.

Google views both of these types as positive. Internal links help visitors to your website find information on your site more efficiently. When you place an anchor link within your text pointing to another location on your site, you are telling to the viewer, if you wish, go there for more information on this subject.

It enriches your website visitor’s browsing experience by helping them to access more relevant information. The key word here is relevant. Make sure the information you are linking to is good and will enhance the overall all browsing experience of your visitors with even more appropriate substance.

One small tip for using external links: when programming the link, make sure the link opens a new window. Because you are actually taking the viewer away from your website, at least keep your webpage open and have the new page open in a new window, keeping your page still in the background. And again, make sure the content is relevant and will benefit the viewer as well as you.

Another important thing to remember about external links is that the pages you are linking to could disappear. Since these are websites you don’t control and their owners can delete the pages or rename them, you end up with dead links pointing nowhere. Make sure to check your links; use link checker software or services.

And then there are links placed in your blog by others and pointing away from your website. Make sure to monitor and block spam. User-generated content in forums and blogs can be both good and bad. High-quality comments and reviews are always rewarded; however, user-generated content is prone to spam. Eliminate spam using prevention tools, like spam blocking plugins, as well as actively monitor your blog to review links from guest comments and remove their links if you’ve found poor quality.

When I first started blogging, I didn’t have the spam plugin installed on my site. Within a short period of time, there were hundreds of comments, and all of them were spam with links pointing to all sorts of websites.

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