The Journey: Who Is Andre Somov

My Art: paintings, drawings and photography

I haven’t done any painting or drawing for many years. The pieces in the video date back a few years. One of the main reasons I am striving to be successful in my Internet Marketing journey is to have free time to paint one day again full time.

I have started my Internet Marketing journey about 2 years ago. Well, that’s not 100% accurate… I have been thinking about it for a while before I started taking any steps, looking at different marketing opportunities and reading about successful online marketers. And yes, I have to admit, I was looking for a quick way to get going, a quick way to make money online. I was going through massive personal and business changes in my life and it made sense to rethink my approach to my business altogether.

I was subscribed to numerous — seems like hundreds — newsletters and services at that time. The names behind the newsletters didn’t mean anything to me then. The services didn’t do much for me then either, as I didn’t have a clue what they were really for, but most of all I didn’t have a clue what I was doing.

I am not sure if this sounds familiar to some of you, my guess is that if you are reading this, then it does.

But hold-on… Let me tell you a bit about my background before I get too far into my today’s journey.

For over 25 years I have run my own graphic design business. It started as a magazine publishing venture first, and then it morphed into a graphic design firm that evolved into a design and marketing company. I am a graphic designer by trade with background in fine and commercial arts thanks to my studies — many years ago  — in Europe, where I am from. My company is doing well, even though there have been some major shifts in the industry. It’s doing well thanks to several changes I decided to implement over the past 2 years, mainly changing the company’s focus away from graphic design to Internet Marketing.

We became an Internet Marketing company that also offers graphic design services; instead of being a graphic design firm that may offer some online marketing expertise. If this change didn’t happen, my company wouldn’t be around anymore, I am sure of that.

In the process of making the change I became a lot more involved in Internet Marketing education. It was necessary, but also very satisfying. Slowly I started to realize that I was learning some pretty cool stuff that would not only help my clients, but would also help me!

I decided to take it one step further and I became a full time student of Online Marketing strategies and systems. I was spending 20-30 hours a week learning — and still running my business — I was also spending thousands of dollars in the process. Not all of it was invested wisely, as you can imagine, but the more I was learning, the more I was convinced in what direction I wanted to go — Internet Marketing full time.

Webopedia has this to say about Internet Marketing: “Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails.”

Is this what I want? Send emails, drive traffic to websites, looking for sales leads? Actually no. It’s like buying a drill. When you go out to buy a drill, what do you really want? To own a drill… and some nice shiny drill bits? I don’t think so; unless you collect power tools for the sake of collecting… well, the power tools. No, you went out to get a drill because you need a hole!

In that same sentiment, I don’t want to “be” an Internet Marketer, but I do want the results of well designed and executed online marketing campaign with residual income coming from it.

And so here I am… managing my blog, writing posts on regular basis. My learning will never really stop. This is an ever-changing industry and if you don’t embrace this fact, you will become frustrated very fast. I also have a business coach and a technical coach. My business coach helps me with the overall strategy; helps to keep me focused — sometimes by kicking my but if I get too complaisant — my tech coach is helping me with the technology.

I am also developing a product that involves a video campaign and webinar technology. It will be launching within a month to 6 weeks.

In this blog I will be documenting my journey in the Internet Marketing world; I will write the good, the bad and the ugly. As I learn from my teachers, maybe you can learn something from following my blog. Subscribe to my RSS feed to stay in touch.

My Photography

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